Lifestyle Photography Defined
“Lifestyle photography is an umbrella term for any style of photography that aims to portray people living their lives…”
- Adobe
Adobe defines Lifestyle photography as an umbrella term for any style of photography that aims to portray people living their lives. We’ve provided thousands of these types of images for hundreds of brands. Examples here.
Setting up a lifestyle photoshoot involves several key steps to ensure a successful and visually appealing outcome. Here's a general guide on how to set up a lifestyle photoshoot:
Define the Concept and Goals: Determine the purpose and style of your fitness photoshoot. Are you aiming for action shots, body transformations, showcasing specific exercises, or promoting fitness apparel? Having a clear vision will guide your planning process.
Plan the Location: Choose a location that aligns with your concept. Whether you need a gym with concrete walls, outdoor park area, studio, or a specific 18th century claw footed copper bath tub. We will secure your ideal location (fees will apply). We will scout the location, plan compositions, and secure permits to accommodate your needs.
Assemble the Team: Recruit a team of professionals to help you execute the shoot. This may include a photographer, models, makeup artist, hairstylist, and stylist (if necessary). Collaborating with experienced individuals will elevate the overall quality of your photos.
Organize Equipment and Props: Gather the necessary equipment, such as cameras, lenses, lighting gear, and tripods. Consider using props like weights, exercise mats, exercise balls, or any fitness-related accessories that can enhance the visual appeal of the photos.
Develop a Shot List: Create a shot list detailing the specific poses, exercises, or scenes you want to capture during the photoshoot. This will help keep you organized and ensure you don't miss any essential shots.
Determine Lighting: Lighting plays a crucial role in fitness photography. Natural light can be ideal for outdoor shoots, but if shooting indoors, you may need to set up artificial lighting to achieve the desired effect. Experiment with different lighting setups to capture the physique and highlights of your subjects effectively.
Consider Wardrobe and Styling: Depending on your concept, choose appropriate fitness apparel or outfits for your models. Ensure they are well-fitted, complement the overall theme, and allow for a full range of motion during exercise poses.
Communicate with Models: Before the shoot, communicate with your models or athletes to discuss the poses, exercises, and expressions you want to capture. Provide them with clear instructions and make them feel comfortable and confident during the shoot.
Prepare Backup and Support: Have backup equipment (batteries, memory cards, etc.) readily available in case of any technical issues. Additionally, make sure you have an assistant or team member available to assist with equipment handling, setup, and any other tasks that may arise.
Post-Production and Editing: Once the photoshoot is complete, review the captured images and select the best shots. Perform post-production tasks like color correction, retouching, and cropping to enhance the final images. Use photo editing software such as Adobe Photoshop or Lightroom for these processes.
Remember to have fun and stay flexible during the photoshoot. Be open to creative ideas and adapt to unexpected situations. By following these steps, you'll be well on your way to organizing a successful photoshoot.